Nowadays smart TVs have become common in every house, but do you know that this TV is peeping into your personal life too? Most people understand that only smartphones are a threat to privacy, but smart TVs also continue to monitor your habits and choice.

Smart TV is also doing your spy!

You may be surprised to hear this, but smart television tracks when, what and how much you are watching. The data of all these activities is collected and sent to the server of TV companies. After this, this information is used to show you the advertisement according to your interest.

How is the data assembled?

When you buy a new smart TV and setup for the first time, a setting in it is already turned on – ACR i.e. automatic content recognition. This feature tracks your viewed content and can share with third party companies.

What is ACR setting?

ACR means Automatic Content Recognition – This is a technique that records which show or film you are watching, whether it is from cable, from app or by USB. Companies can sell this data to advertisers or other agencies.

Why is this dangerous?

Companies use this information to decide which advertisement should be shown to which age or class audience. From children to elders, everyone’s data tracks. This is not only a violation of your privacy, but also an attempt to control your consumption behavior.

What to do?

Whenever you setup a new smart TV, first off the ACR settings. Go to the Settings menu and find it and close it. This can make your privacy a bit safe.

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