Manchester United, Liverpool and other members of the Premier League's 'big six' are set to oppose plans to take control of perimeter advertising sales. English top-flight officials unveiled their ambitious proposal at a shareholders' meeting last week, claiming that an additional £750 million in annual revenue could be generated.

The approach would see the Premier League oversee a central negotiation on advertising hoardings, rather than clubs securing their own deals with preferred brands. However, United, Liverpool and Manchester City are among the clubs that have reportedly turned their noses up at the idea.

When approached by the Daily Mail for comment, however, none responded. The deal framework would see 60 per cent of pitch-side advertising sold through the league.

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Meanwhile, the number of premium commercial partners would also rise from seven to 10 in the process.

Said revenue brought in would then be sent to all 20 Premier League teams, with allocation on divisions depending on a number of factors.

At the time of writing, clubs have access to five minutes of advertising space on their boards during matches.

However, this is reduced to just two minutes when games are televised, with the remaining three being allocated to broadcasters.

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It is claimed that many elite-level clubs share a view that their levels of expertise in the commercial department is not matched by the Premier League.

After last week's meeting, one chief executive also raised concerns over a conflict of interests with existing club sponsors in advertising rival brands despite longstanding deals with certain products.

Despite the Premier League also declining to comment on matters, sources say that the move would be 'nothing but a benefit to clubs.'

Officials are also expected to continue to hold talks with clubs in the coming months.

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