Countryfile's Adam Henson made a huge announcement from his Cotswold Farm Park after suffering a "tough time" in the farming industry. The 60-year-old broadcaster, who regularly fronts the BBC agricultural show,revealed that new arrivals have helped his farming enterprise to thrive. He explained: "We open the Cotswold Farm Park in mid-February because that's when we welcome the first new arrivals of the year".

He added that "families just love to see our live lambing demonstrations", making it the ultimate Easter day trip. Reflecting on the wealth of springtime births, he noted: "The birth of new little lives, both lambs and goat kids, will continue to captivate audiences in the Animal Barn throughout the Easter holiday."

Those visiting the much-loved destination, located at the 650-hectare Bemborough Farm in Gloucestershire, can see more than 50 flocks and herds of rare breeds, enjoy refreshments at the Ox Shed cafe, and explore the interactive animal barn.

The dad-of-two shared his appreciation that Easter fell early this year, noting in Cotswold Life: "It's impossible not to have noticed what a tough time the hospitality industry has been going through since the pandemic."

Adam has previously highlighted the challenges of operating a farm in the current economic climate, acknowledging "we won't make money" from the agricultural aspect of the operation. The broadcaster took on the tenancy of Cotswold Farm Park from his father, Joe, back in 1999.

Joe was a groundbreaking farmer when he opened the farm to visitors in 1971, the first venture of its kind in the UK. While that aspect of the operation helps keep the business going financially, Adam admitted "it is not easy" to generate profit from arable farming after last year's "horrible spring", which had an adverse effect.

Speaking to BBC's Farmwatch, he revealed: "It's very difficult in arable farming at the moment. Out of straight arable farming in 2025, we won't make money. The spring has been horrible; the crops aren't going to yield, and prices are low for the commodity prices of the grain we're likely to be able to sell.

"So the margins don't look positive. In general, the farming side of the business is not easy to make money from." Adam maintains that he does his utmost to make his farm wildlife-friendly, despite the impact some pesky birds have on his crops.

He chuckled: "In books and TV nature programmes, the stars of the Dawn Chorus are garden visitors such as robins, blue tits and chiffchaffs. But farmland birds also get in on the act, including some of the species I've been championing for years and doing my best to conserve."

The presenter went on: "Since the 1970s, we've lost more than 70million wild birds in the British Isles and seen a drop of more than 60 per cent in the farmland bird population.

"I've certainly found that nature-friendly farming plays an important role in halting the decline, and on our north Cotswold farm, we're now seeing and hearing lapwing, redwing, fieldfare and golden plover on a regular basis. Along with the yellowhammer, the corn bunting and the skylark. They're indicators of a healthy, bio-diverse environment."