investing in mutual funds

Out of the country's population of 140 crores, the number of people investing in mutual funds is only about 6 crores. SEBI and other institutions have been working continuously to make people more and more aware about mutual funds. In this context, Nippon India Mutual Fund has now started a new investor education campaign. The campaign, titled 'Every Indian Investor', aims to educate, inform and sensitize investors about disciplined investment in mutual funds.

what is its purpose

The Every Indian Investor campaign has been launched to educate retail investors and instill confidence in them when taking their first steps into the world of investing. In the first phase of the campaign, one member from every household is required to invest in mutual funds, so that eventually every Indian can be encouraged to invest in mutual funds.

About 12 crore demat accounts in the country

Nippon India Mutual Fund has chosen every Indian investor as the subject of the campaign based on insights gained from the financial market ecosystem. There are about 12 crore demat accounts in a population of 140 crore, of which only half (a little over 6 crore) investors invest in mutual funds, whereas mutual funds are far more organized and provide a disciplined way of investing. The analysis also shows that mutual funds offer a more systematic investment option than direct equity investments with simple instruments like SIPs, which involve higher time risks and greater reliance on market entry and exit decisions.

What does SEBI's data say?

Recently, market regulator SEBI has also pointed out that more than 90% of investors have made losses by investing in advanced instruments like Futures & Options (F&O), at a time when mutual funds were creating new records every month. Nippon India Mutual Fund believes that the 'Every Indian Investor' campaign is suitable for every Indian who wants to start investing. The campaign aims to connect every household and ultimately every Indian with mainstream investing and encourage them to invest early to avail long-term compound interest. The campaign is being run on digital media and features individuals from different income groups, professions and life stages, explaining why it is important to invest in mutual funds. Campaign films are available in multiple formats, including explanatory videos on mutual fund concepts.

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