As Wimbledon draws to a close, Kuremal’s, one of Delhi’s oldest kulfi makers, served up a limited-edition desi take on the tournament’s most iconic snack. Inspired by the Championships’ famous strawberries and cream , it introduced a strawberry-and-cream kulfi that blended the flavours of Centre Court with a classic Delhi summer dessert .





Why strawberries and cream

Strawberries and cream have been synonymous with Wimbledon since the late 19th century. Originally linked to strawberry season in the UK, the combination has evolved into one of the Championships’ most enduring traditions, with hundreds of thousands of portions served during the tournament each year. The Delhi collaboration borrows from that tradition, giving it a distinctly local interpretation through kulfi.





‘Brings the best of both worlds’

Karan Marwah, a food creator, shares why the kulfi strikes a chord, “It is popular because of the cultural moment it brings to India, and the social currency each stick gives to consumers for being a part of a trend. The collaboration works because it goes beyond the obvious. You’d expect a Wimbledon-inspired dessert from an international ice cream brand, but instead it has been interpreted through something as rooted in Delhi as a kulfi. It brings together the global spirit of Wimbledon and Kuremal’s legacy, giving customers the best of both worlds.”

A Wimbledon tradition, reimagined in Delhi

Tennis enthusiasts and dessert lovers alike are making their way to the Connaught Place outlet to try the limited-edition flavour, launched during both the Wimbledon Championships and Delhi’s peak kulfi season. Times Fresh Face Season 14 finalist Bhavini Rana also sampled the dessert in a shoot with us. The kulfi features pieces of strawberry throughout, adding bursts of fruit between the creamy layers.

“The iconic Wimbledon strawberry and cream, transformed into a kulfi in Delhi, was a sweet delight. It gives us a sense of belonging to the Championships and feels personal as a Delhiite. I liked that I could taste the strawberry seeds halfway through the kulfi. The taste was sweet but not overly sugary, which captures the essence of the original snack,” says Deepshikha Saw, a Delhi-based tennis coach who recently tried the kulfi.




Vishal Sharma, Managing Director, Kuremal’s Kulfi says, “For generations, we have been part of Delhi’s summer traditions, and we are delighted to introduce a kulfi inspired by one of Wimbledon’s most recognisable customs. We hope the flavour offers tennis fans and our customers an opportunity to enjoy a familiar summer favourite with a Wimbledon-inspired twist.”